Tips to improve SEO

Although inspired by Apple's keynote delivery yesterday, this article is all about lost SEO opportunities and how you can rectify your website and store with ease.

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Last week we talked about using your product descriptions as a selling tool. One thing that is often overlooked though is the role that the snippets presented in the search results have in getting customers to your site. If the text that you use for your descriptions doesn’t grab the customers’ attention, they will immediately move to the next result and they might never get to see what you have to offer on your site.

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A client asked me this week if there was an easier, softer way of optimising their online store without having to go through the time and expense of a “full blown” SEO campaign. The answer depends on who you speak to, I guess. But if you step outside the comprehensive umbrella that encapsulates SEO, there may well be an “easier, softer way” to approach website optimisation.

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In my last blog we looked at the question of which was more important, web design or SEO (Search Engine Optimisation)? and in this blog we start to discuss the question: How do I make my site more SEO effective?  In my last blog I also touched on the need for planning and for your involvement as a site owner in both the design and Search Engine Optimisation process. I've had a couple of questions about that so today we'll expand a little on the need for planning for SEO when building or redeveloping a website.

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In some ways this might seem like an odd topic for a blog but it’s a question that we get asked over and over. In the web design business, we see some horrific examples of sites created purely for SEO that are almost impossible for anyone to read, and we see the graphic design focused sites that are almost invisible to search engines. So what is more important - web design or SEO?

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