We're in business because we like to help people be successful. This goal is at the heart of everything we do, and online marketing is an essential part of building or improving an effective website and generating better results.

In the online space, there are plenty of fresh faced people more than happy to take your money for their advice, but when you want the right advice, talk to us! We've been living and breathing commercial success in an online environment for over 19 years now.

An important part of online marketing is search engine optimisation (SEO) and it's also the most confusing for many organisations.

SEO is changing rapidly; the techniques used to rank your site both on-site and off-site have broadened substantially, and the effectiveness of various strategies changes depending on your target audience demographic. This is an increasingly complex area to manage, however some of the core basics remain the same, and include:

• Authoritive content that tells a story about your products and services and provides value to the visitor by helping to define and solve their needs.
• Links to your site from relevant websites, links are still important but now relevance is critical.
• Social networking, while not necessarily a direct ranking factor, is increasingly important and planned activity on relevant social media sites is now essential.
• Correct on-page and on-site technical configuration.

 

 

To meet the changing needs of the SEO landscape, SiteSuite provides both technical expertise gained from over 19 years in the industry, and a copywriting service that benefits from the extensive commercial experience of our founders, Grant Goodger and Chris Sutton.

 

 

 

 

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